WhatsApp Flow Forms in LandinChat let you collect structured user data directly inside WhatsApp using interactive, guided forms—without sending users to external links or killing conversion with long messages.
Think of Flow Forms as native WhatsApp forms that work inside chat and plug directly into your automation, APIs, and follow-ups.
If you’re still asking users to “type their details,” you’re doing it wrong.
What Are WhatsApp Flow Forms? #
WhatsApp Flow Forms are structured, multi-step input forms built inside WhatsApp conversations.
They allow you to:
- Collect user details (name, email, phone, etc.)
- Guide users step by step
- Validate inputs automatically
- Save responses to custom fields
- Trigger automations, APIs, and follow-ups
This replaces:
- Google Forms
- Landing-page forms
- Manual data collection
Benefits of WhatsApp Flow Forms #
Efficient Data Collection #
Users fill details faster inside chat than on external pages.
Better User Experience #
Guided, structured interaction instead of messy back-and-forth.
Deep Integrations #
Connect Flow Forms with:
- HTTP APIs
- Google Sheets
- Zapier
- WooCommerce
- CRMs
Automated Follow-Ups #
Trigger messages, sequences, or API calls after submission.
Multi-Language Support #
Create separate flows per language if needed.
How to Set Up a WhatsApp Flow Form in LandinChat #
Step 1: Go to Flow Forms #
- Log in to LandinChat Dashboard
- Open Bot Manager
- Navigate to WhatsApp Flow Forms
Step 2: Create a New Flow Form #
Click Create New Form and configure the core settings:
Flow Name #
- Internal name (must be unique)
- Example:
lead_capture_form_v1
Flow Category #
- Select the form type from the dropdown
Screen Unique Name #
- No spaces allowed
- Example:
lead_capture_screen
⚠️ Spaces here can break the flow.
Step 3: Configure Form Metadata #
Form Title #
- Visible heading for users
- Example: “Get a Free Consultation”
Reply After Form Submission #
- Select an existing bot reply or
- Create a new reply (thank you, next steps, CTA)
Step 4: (Optional but Powerful) Connect HTTP API #
- Select an HTTP API connection
- Sends form data to external systems in real time
Use this for:
- CRM lead creation
- Booking systems
- Internal dashboards
If you don’t understand HTTP APIs, don’t enable this blindly.
Structuring Form Elements (Core Part) #
This is where most people screw up.
Available Form Elements #
Heading #
- Adds section titles
- Use sparingly
Text Field #
- Short inputs (name, city, company)
- Can be marked Required
Text Area #
- Longer inputs (feedback, requirements)
Checkbox Group #
- Multiple selections allowed
Radio Group #
- Single selection only
Date Field #
- Collect appointment or delivery dates
Submit Button #
- Finalizes the form and saves all data
Saving Data Correctly (Critical) #
Each form element can be mapped to a Custom Field.
- Choose existing custom fields
- Or create new ones via Subscriber Manager
If you don’t map fields properly, your data is useless.
Actions Menu (What You Can Do With the Form) #
From the Actions button, you can:
- Add Webhook – Send data externally
- Report Data – View collected responses
- Download Data – Export submissions
- Preview Flow – See exactly what users see
- Publish – Make the form live
- Edit / Delete – Maintain versions
Nothing works until you Publish. Don’t forget this.
Connecting the Flow Form to a Chatbot #
- Go to Bot Reply → Create
- Open the Visual Flow Builder
- Configure Start Bot Flow
- Connect it to the WhatsApp Flow Component
- Save the bot
Now your Flow Form is live and callable via:
- Keyword
- Button
- Sequence
- Automation trigger
Testing & Analytics #
Testing #
- Trigger the form via WhatsApp
- Fill all fields
- Submit and verify saved data
Analytics #
- View data in Report Data
- Export via Download Data
Never deploy a Flow Form without testing.
Real-Life Use Cases #
Lead Generation #
Capture high-intent leads without landing pages.
Appointment Booking #
Collect details before assigning slots.
Customer Feedback #
Structured surveys inside WhatsApp.
Order Placement #
Capture order details cleanly.
Product Reviews #
Collect feedback without friction.
Key Takeaway #
WhatsApp Flow Forms turn WhatsApp from:
“Chat app” into Conversion machine
If you want:
- Higher completion rates
- Cleaner data
- Smarter automation
Flow Forms are mandatory, not optional.
Frequently Asked Questions (FAQs) #
1. Are WhatsApp Flow Forms better than Google Forms? #
Yes. Completion rates are significantly higher inside WhatsApp.
2. Can I save form data to Google Sheets? #
Yes, via webhook or Zapier integration.
3. Do Flow Forms work on WhatsApp API only? #
Yes. This is a WhatsApp Business API feature.
4. Can I validate inputs like email or phone? #
Yes. Input types support validation.
5. Can I trigger APIs after submission? #
Yes. HTTP API integration supports this.
6. Do users need to click external links? #
No. Everything happens inside WhatsApp.
7. Can I edit a published form? #
Yes, but test again after editing.
8. What’s the most common mistake? #
Not mapping form fields to custom fields.
9. Can I create multi-step forms? #
Yes. That’s the default behavior.
10. Who should use WhatsApp Flow Forms? #
Anyone doing:
- Lead generation
- Sales qualification
- Bookings
- Feedback collection
- Order intake