(For LandinChat– WhatsApp Business API)
WhatsApp broadcasting is powerful—but tightly regulated.
If you ignore the rules, you don’t just lose reach.
You risk quality rating drops, tier downgrades, and message blocking.
This guide explains what’s allowed, what’s required, and how to stay compliant when sending broadcasts using LandinChat.
Broadcasting Permissions: What You Can Send #
You can broadcast the following only using approved templates:
- Promotional messages
- Transactional notifications
- Updates and follow-up messages
- Non-transactional business communications
⚠️ Free-form messages are not allowed for broadcasts.
Templates are mandatory.
User Consent & Opt-In Rules (Non-Negotiable) #
Broadcasting without consent is the fastest way to kill your account.
Opt-In Is Mandatory #
Users must explicitly agree to receive messages from you.
Valid Opt-In Methods #
- Website or landing page checkboxes
- SMS opt-in campaigns
- Email consent collection
- App-based opt-in flows
You must be able to prove consent if Meta audits you.
Messaging Users Who Haven’t Saved Your Number #
Yes, it’s allowed — but only if:
- The user has explicitly opted in
- You’re using WhatsApp Business API
- You send only approved templates
This does not apply to the WhatsApp Business App.
Quality Rating & Number Protection #
Your phone number has a quality rating that directly impacts:
- Broadcast limits
- Tier upgrades
- Long-term account safety
How to Avoid Getting Blocked #
- Send relevant messages only
- Avoid aggressive promotions
- Respect opt-out requests
- Control message frequency
Spam once → scale stops.
Warning Signs You’re in Trouble #
- Dropping quality rating
- High block or report rate
- Low engagement over time
Ignore these and Meta will restrict you.
Template Message Rules for Broadcasts #
Approval Is Required #
Every broadcast message must use a Meta-approved template.
Templates can include:
- URLs
- CTA buttons
- Quick reply buttons
- Images, videos, or documents
Button Rules (Strict) #
- Maximum 3 buttons
- 20 characters per button
- No emojis in button text
Break this = rejection.
Broadcast Best Practices (Do This or Don’t Broadcast) #
- Personalize messages wherever possible
- Send only valuable, relevant content
- Segment audiences properly
- Monitor engagement and quality daily
- Pause broadcasts if quality drops
Broadcasting is not blasting.
Key Takeaway #
- Broadcasting is allowed, not unlimited
- Opt-in is mandatory
- Templates are compulsory
- Quality rating decides your future reach
LandinChat follows Meta’s rules exactly.
There are no shortcuts.
Frequently Asked Questions (FAQs) #
1. Can I broadcast to users who never messaged me? #
Yes, only if you have valid opt-in consent.
2. Can users receive broadcasts without saving my number? #
Yes.
Saving your number is not required on WhatsApp Business API.
3. What happens if users block my number? #
Your quality rating drops and broadcast limits can be reduced.
4. Can I send free-form messages in broadcasts? #
No.
Broadcasts require approved templates only.
5. What causes quality rating drops? #
- High blocking
- Low engagement
- Unsolicited or spam-like messages
6. How many buttons can I include in a template? #
Maximum 3 buttons, 20 characters each.
7. Are links allowed in broadcasts? #
Yes, inside the message body or CTA buttons.
8. Can I promote offers and discounts? #
Yes, but only using Marketing templates and proper opt-in.
9. Does LandinChat control broadcasting limits? #
No.
All limits and rules are enforced by Meta.
10. What’s the safest broadcasting strategy? #
- Opt-in users only
- Clear, valuable content
- Controlled frequency
- Constant quality monitoring
That’s how serious businesses broadcast on WhatsApp.