WhatsApp is no longer just a support channel—it’s a direct sales channel.
With WhatsApp Catalog + LandinChat automation, you can showcase products, answer queries, and guide customers to purchase inside WhatsApp itself, without sending them to a website.

This guide explains exactly how to set it up and use it correctly.

What Is WhatsApp Catalog (And What It’s Not) #

WhatsApp Catalog lets you display products inside a WhatsApp chat with:

• Product images
• Name
• Price
• Description
• Product link

It is not a checkout system.
Think of it as a product showroom, not a payment gateway.

Checkout still happens via:

• Website
• Payment link
• COD confirmation
• External payment page

Step 1: Create a WhatsApp Product Catalog #

You create catalogs inside Meta Commerce Manager, not inside LandinChat.

Steps #

1. Go to business.facebook.com
2. Open Commerce Manager
3. Click Get Started
4. Choose E-commerce
5. Select whether your business is:
   • Online
   • Local
6. Add products by:
   • Manual upload, or
   • Syncing from Shopify / WooCommerce

Each product must have:

• Image
• Name
• Description
• Price (recommended)
• Product link (optional but smart)

Step 2: Connect Catalog to WhatsApp #

Once your catalog is ready:

1. Open WhatsApp Manager
2. Go to Catalog
3. Click Connect Catalog
4. Select the catalog you created

Now WhatsApp knows which products to show.

No catalog = no product messages.

Step 3: Sync Catalog Inside LandinChat #

Now bring it into LandinChat.

1. Log in to LandinChat
2. Go to WhatsApp → Connect Account
3. Click Sync
4. Open E-Commerce / Catalog section

If sync fails, your WhatsApp number is not properly connected.
Fix that first — don’t waste time elsewhere.

Step 4: Build a Sales Chatbot (The Right Way) #

Here’s where most people screw up.

A sales chatbot is not:

“Hi, here is our catalog, buy now”

That gets blocked.

Correct Flow Structure #

1. User shows intent
   (keyword / button / ad click)
2. Bot asks what they’re looking for
   Example:
   • Electronics
   • Clothing
   • Offers
3. Bot shows relevant catalog items
4. User clicks a product
5. Bot:
   • Explains product
   • Sends payment / checkout link
   • Or connects to human agent

Build this in:
Bot Manager → Flow Builder

No coding required.

Step 5: Automate Sales Conversations #

Once live, LandinChat handles:

• Product discovery
• FAQs
• Repeated questions
• Initial qualification

You should still handover to humans when:

• Price objections appear
• Custom orders are needed
• High-ticket products are involved

Automation supports sales — it doesn’t replace sales.

What Actually Makes This Work (Hard Truths) #

If you ignore these, expect poor results:

• ❌ Sending catalog without context → users ignore it
• ❌ No opt-in → quality rating drops
• ❌ No follow-up → zero conversions
• ❌ No human takeover → lost deals

WhatsApp selling works only when combined with intent + flow + follow-up.

Benefits of Using LandinChat for WhatsApp Sales #

• Automated product discovery
• Personalized product suggestions
• 24/7 availability
• Faster response time
• Handles multiple customers at once
• Reduces manual support load

But again:
Tool doesn’t sell. Strategy does.

Frequently Asked Questions (FAQs) #

1. Can customers buy directly inside WhatsApp? #

No. WhatsApp Catalog shows products only.
Payment happens via website, link, or COD.

2. Is WhatsApp Catalog free? #

Yes. Catalog itself is free.
WhatsApp API conversations are paid per conversation.

3. Can I use this without a website? #

Yes, but you’ll still need:

• Payment links, or
• COD process

Catalog alone doesn’t close orders.

4. Does this work with Shopify? #

Yes. Shopify sync is the best setup for large catalogs.

5. Can I automate follow-ups after catalog view? #

Yes. Use labels + sequences inside LandinChat.

6. Will WhatsApp block me for selling? #

Only if:

• No user opt-in
• Spammy messages
• Over-broadcasting

Follow rules → no issue.

7. Is this good for high-ticket products? #

Yes, if you use human handover after interest is shown.

8. Can I run ads to WhatsApp Catalog? #

Yes. Click-to-WhatsApp ads + catalog flows convert well.

9. How many products can I add? #

WhatsApp allows thousands via Commerce Manager.

10. Is automation mandatory? #

No — but without automation, WhatsApp selling doesn’t scale.